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What drives consumers to shop online? A literature review | Emerald Insight
While a service industry literature review number of consumers in the US and Europe frequently shop on the Internet, research on what drives consumers to shop online has typically been fragmented.
The framework uses the constructs of the Technology Acceptance Model TAM as a basis, extended by exogenous factors and applies it to the online shopping context.
The review shows that attitudes toward online shopping and intention to shop online are not only affected by ease of use, usefulness, and enjoyment, but also by exogenous factors like consumer traits, situational factors, product characteristics, previous online shopping experiences, and trust in online shopping. Perea y Monsuwé, T. and de Ruyter, K. A literature review", International Journal of Service Industry ManagementVol.
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Other access options You may be able to access teaching notes by logging in via your Emerald profile. Abstract While a large number of consumers in the US and Europe frequently shop on the Internet, research on what drives consumers to shop online has typically been fragmented. Join us on our journey Platform update page Visit emeraldpublishing.
Literature Reviews: Common Errors Made When Conducting a Literature Review
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Our writers (experts, masters, bachelor, and doctorate) write all the papers from Service Industry Literature Review scratch and always follow the instructions of the client Service Industry Literature Review to the blogger.com the order is completed, it is verified that each copy that does not present plagiarism with the latest software to ensure that it is % unique/10() Mar 01, · The literature was attempted on two very different axes in the nature of the studies: Financial Services ( publications) and Financial Technology (61 publications). The literature focuses on financial services and innovations, dealing with issues of financial industry regulation and local legislation or the financial system globally From literature review key performance indicators used in food industry are varied. According to Bigliardi and Bottani (), the suitable key performance indicators in food industry can be listed in the balanced scorecard, such as financial, customer, internal business
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